About Me
Brand and marketing consultant based in Madrid. I've built and rebuilt brands for global corporations and neighbourhood restaurants alike — and I treat both with the same rigour.
My work covers the full stack: strategy, branding and naming, content creation, communications and media relations, social media, paid media, email marketing and web design — grounded in a dual business degree from Comillas ICADE and Northeastern University (Boston, cum laude) and formal training in graphic design, web and audiovisual production. I don't just write the strategy and hand it off; I direct the execution until it ships.
Before going independent, I spent twelve years in marketing and communications inside global organisations — Microsoft, Abdul Latif Jameel, MFS Investment Management, FRV and BayWa r.e. — working across Europe, the United States and the Middle East.
Experience
Over the years the work has moved across industries and scales — tech, finance, renewable energy, water, fashion, wellness, hospitality, construction, health — always driven by the same intent: strategy that holds up in a boardroom, and creative that holds up in the real world.
Behind the scenes
Moments I couldn’t let slip away. They’re pieces of memory I keep close, reminders of where I’ve been and what I’ve seen. Looking back at them feels like revisiting chapters of my own story.
