Cábola is a contemporary outerwear atelier built around signature jackets. I lead the project's concept and creative direction — translating the founders' vision into a brand platform and directing a graphic designer through identity execution — while managing the client relationship end to end. Currently in final identity selection.
The challege
Cábola is a premium outerwear atelier built around a single, focused idea: signature jackets. Launching a premium fashion brand from zero means the identity has to carry enormous weight — it has to signal quality, craft and a clear point of view before the product is ever touched. The founder had the vision and the name; it needed translating into a brand that could stand next to established names without flinching.
The approach
I lead the project's concept and creative direction: turning the founders' vision into a coherent brand platform, and directing a graphic designer through the identity execution while managing the client relationship throughout. My role is the thinking and the direction — the territory, the references, the decisions — with a designer executing under that direction. Currently in final identity selection.
