HDQ is a Spanish-based construction company specializing in new builds, historic building restoration and comprehensive renovations.
I led a complete rebrand — new identity, tone and positioning — and designed, wrote and built the new website end to end, replacing a dated corporate presence with something as considered as the spaces they create.
The challege
HDQ designs, builds and renovates homes in Madrid — work defined by precision and taste. Its old brand and website said none of that: dated, generic, and a step behind the quality of the spaces themselves. For a studio selling craft and attention to detail, an unconsidered digital presence is an active liability.
The approach
I led a complete rebrand — new identity, tone and positioning — and then designed, wrote and built the new website end to end. Not just the visuals: the structure, the copy and the build, replacing a tired corporate site with something as deliberate as the interiors HDQ creates. One project, full ownership from strategy to live site.
Rebrand
Website
